Scion Vs Ford Bronco

Toyota’s Scion brand has been a runaway hit for the Japanese automaker ever since being launched in 2003. Designed to appeal to Generation “Y” buyers, the automobiles are favored, edgy – some people would say ugly – and have given Toyota a crucial toehold with young buyers. GM, Ford, and Chrysler are preparing to make a response to Scion, but in different ways. GM is planning to import more vehicles from its Daewoo subsidiary while Ford and Chrysler are anticipated to build all new Scion fighting vehicles in Mexico, good news for motorists looking for affordable and quality vehicles. Let’s have a look at what’s coming down the pike.

For the record, Scion isn’t the sole auto made for the Generation Y crowd. Honda’s Element and shortly to be released Fit subcompact are Scion rivals while the Chevy Cobalt, Dodge Caliper, and Saturn ION are also directed toward youthful drivers. With that being said, Dodge [Chrysler] and Ford must reply and it would appear that both automakers will be fielding Scion fighters in the next 2 years.

The Dodge Hornet

Lo and behold, Dodge is nearing the finalization of its plans to build the Dodge Hornet. According to industry sources including Edmunds, the Hornet will be based on the VW Polo, a subcompact auto built by Volkswagen and popular in the EU market. This deal is amazing as Volkswagen and Mercedes [a DaimlerChrysler division, as is Dodge] compete fiercely, especially in Europe. VW has a plant in Mexico that likely will produce the Hornet as the Firm has excess capacity and the cost advantage that no American manufacturing plant can offer. For its part, VW gets to sell rebadged versions of the Dodge Caravan minivan.

If based on the Polo, the Wasp is expected to use the Polo’s 1.6L engine and be coupled with a VW transmission. Beyond that, look for the automobile to be closer in appearance to the Scion xA design, sport a 5 door hatchback design, and seat five passengers. Now , the xA sells for just over $13,000, so expect the Dodge to challenge at or below the Scion price.

The Ford Bronco

Don’t expect Ford to relax and watch from the sidelines as the market trends toward more Scion-like vehicles. In 2004 a concept Ford Bronco, taking styling cues from the 1966 Bronco wagon, made its appearance at auto shows. Now, Ford seems good to go ahead with the Bronco which will also be built in Mexico.

Featuring a boxy design, the Bronco will be similar in design to the xB and to the Wasp and will probably be built on the existing Fiesta platform to hold costs down. Indeed, Ford is hoping that a budget Bronco will sell for under $10,000 as it battles inexpensive imports expected from China as well as other Generation “Y” autos on the market.

Yes, the automobile wars never end and more battles are certain to ensue. Both Nissan with its Versa and a little Toyota by the name of Yaris will soon be released and competing on the market before the Wasp and Bronco arrive in 2008 as 2009 models.

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