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Chevy Classics! By Matthew C. Keegan, Tue Dec 6th
Chevrolet used to have an advertising campaign that touted,"Baseball, apple pie, and Chevrolet." Supposedly, GeneralMotor's largest division attempted to indoctrinate consumersinto believing that a Chevrolet was as mainstream as MainStreet, USA. In many ways this campaign worked. For generationsnow the Chevrolet division has been serving up cars that havebeen snapped up by Americans, particularly those seeking theirfirst car. Let's take a look at three Chevy classics that haveshaped the respected US automaker. Corvette - In 1953, the Chevy Corvette was released andthe auto market hasn't been the same since. This two seat ragtoppaved the way for greater and lesser cars to enter the US marketincluding Chevy's own Camaro and Chevelle; Pontiac's Firebirdand GTO; Ford's Thunderbird and Mustang; the Dodge Charger;Plymouth 'Cuda; AMC Javelin; Datsun 240Z; and a host of othercars. For over 50 years, the limited production Corvette hasbeen the "halo" car for Chevrolet and is now a favorite of thebaby boomer set. Camaro - One of the original "pony cars" was the Camarowhich, along with the similarly designed Pontiac Firebird, wasGM's answer in 1967 to the Ford Mustang. After the 1964˝introduction of the Mustang, GM needed a response...and badly!Pony cars were famous for compact size, speed, and 2+2 seating.Add in a convertible and you had a true California cruiser.After 35 years of production, Chevy discontinued the Camarowhile the Mustang is still being made.
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